TIP OF THE MONTH - December 2015
THE APARTMENT-PRODUCT PREPARATION
Source: Practical Apartment Management
Edward N. Kelley-2nd Edition
place you should never neglect in getting you product ready, is the
apartment you are going to show the prospect. It should be
absolutely perfect. This is the rule: When there is no further
reason to enter the apartment to make any improvement-when it is
absolutely market ready-then, and only then, should you show it.
More prospects are lost through violation of this rule than for any
Picture what often happens: The manager (or
agent or landlord) shows a prospect into an apartment and immediately
steps on a stack of literature that has been slipped under the door
over the past few days or weeks. The apartment itself is musty,
dirty, and either overheated or chillingly cold. The carpet is
stained, and the walls are full of holes and marked with dirt where
pictures have hung. In the kitchen, the refrigerator has food
stains, the stove and oven is encrusted with baked on debris, the sink
is rust streaked (and leaking facuets), insect poison is in the
cabinets. The bathtub has dead spiders, a dried-up toilet bowel
(and partial roll of toilet paper), a medicine cabinet with rusty
shelves and a desilvered mirror. To cap it all off, bulbs are
missing from the light fixtures or the power is off-you may have to
show the apartment by flashlight.
TIP FROM CROSSETT REAL ESTATE
Make sure there is no garbage/debris in the
apartment OR in the yard. Parking area clean/grass mowed or in Winter
snow shoveled on steps and parking areas/smoke alarms working/carbon
monoxide detectors are installed and working.
This web page was updated on 12/02/2015.