Tip of
the Month - June, 2021
Neighborhood Market Analysis
Source: Property Management & Managing Risk
Robert C. Kyle & Floyd M. Baird, RPA/SMA
Neighborhood analysis should
begin with a tour of the area. The property manager
should assess seven major factors in the neighborhood.
1-Boundaries: A neighborhood usually is defined
as an area within which common characteristics of population
and land use prevail. There is no predetermined size for
a neighborhood. In rural areas, a neighborhood may
encompass ten square miles, while a city neighborhood might
include only fife square blocks. Rivers, lakes, railroad
tracks, parks or major arterial throughways may help delineate
the confines of a neighborhood, or a neighborhood may have
traditional, culturally recognized boundaries. In the
absence of any obvious boundaries, the manager must determine
how much land is under common use and shares a similar
population.
2-Land Usage: While establishing a neighborhood
boundaries, the property manager should take note of
growth-restricting features such as rivers, parks, highways
and railroad tracks. Zoning variances and restrictions
should also be noted because zoning may encourage or inhibit
expansion or the variety of uses available for particular
property.
3-Transportation: Whether the property is an
apartment building, warehouse, office complex or shopping
center, transportation facilities are crucial. Close
proximity to public transportation is a must for apartment
dwellers in large cities, and for employees in office
buildings. Access to and from major streets, traffic
patterns and the traffic count in a neighborhood are of
concern to commercial ventures such as strip centers or
shopping malls. Industrial
enterprises must have access to transportation facilities to
distribute their goods, so railheads, major highways and
airports are important to industrial tenants.
(TO BE CONTINUED JULY 2021)